Linkedin  

As product designer for LinkedIn’s UED team, my responsibilities were own and lead the effort to conceptualize, design, animate, film video, and visually code the new look of LinkedIn’s design.linkedin site.

Launched landing page for design.linkedin.com
Launched easter egg design.linkedin.com/retro
Early initial concept demonstrating click through/scroll based behavior

UIUX Design | Motion Design | Visual Coding

As product designer for LinkedIn’s UED team, my responsibilities were to conceptualize, design, film video, and visually code the new look of LinkedIn’s design.linkedin site. I was encouraged to push the limits of feasibility and to completely rethink the current build.

UI design, UIUX motion design,  wire framing, prototyping, visual coding

UX Elicitation & Redefinition
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I aimed to simplify the IA and take what was initially a labyrinth of resource pages and to redefine it as a one-stop-shop recruiting website.

UI Designs & Motion Comps

My approach in the redesign was to reference modern art and minimalist designs as well as the current marketing and digital LinkedIn branding style. I then created design mockups using Sketch and After Effects.

As part of the design and development process, I successfully pitched the idea to the design team and director to leverage Webflow to visually code the new site. I then proceeded to develop our new site using Webflow.

The redesigned design.linkedin.com launched 01/02/2020.

UI Design
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Early Interface design concept.

UI Design

Early Interface design concept.

Interaction concept
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Motion comp demonstrating the proposed motion behavior of components for the site redesign.
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Interaction concept
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Motion comp demonstrating the proposed motion behavior of components for the site redesign.
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Easter egg
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Space invader themed easter egg screen. Expressing LinedIn brand values and culture.
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Interaction concept
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Motion comp demonstrating the proposed motion behavior of components for the site redesign.
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Interaction concept
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Motion comp demonstrating the proposed motion behavior of components for the site redesign.
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Art Direction | Cinematography |  Editing

As part of the design.linkedin redesign, my responsibilities were to build a Youtube channel for the site. I filmed and edited at several events in the effort to create video content for the channel.

Culture video
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Videography/editing piece to convey company culture.
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Culture video
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Videography/editing piece to convey company culture.
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Culture video
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Videography/editing piece to convey company culture.
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